The $20,000.00 Magic Valley Weight Loss was founded in 1998 and is sponsored by health-minded organizations throughout the Magic Valley. The weight loss challenge begins in January of each year and runs for 6 months. The top 3 individuals with the greatest percentage of weight loss share a combination of $20,000.00 in cash. All entry fees are donated to a non-profit organization with ties in the community.
-Raise awareness of obesity-related illnesses.
-Encourage the Magic Valley to get healthy through weight loss
-Raise money for a non-profit organization which reinforces our health-related goals.
-Involve sponsors and businesses throughout the community to promote healthy lifestyles.